Eight of the 10 best-returning ETPs in 2019 have less than $100 million in assets, and none of them is run by a mega-manager like Vanguard Group or BlackRock Inc.
Avantis Investors has filed to launch five equity strategies aimed squarely at fee-based advisors, promising broadly diversified portfolios and low fees.
Traditionally an issuer of broad allocation funds, iShares looks to give investors an "emotional connection" to the themes driving investments around technology.
BlackRock will focus on five themes: technological breakthrough, demographics and social change, rapid urbanization, climate change and resource scarcity, and emerging global wealth.