MAI Acquires Baltimore-Based Geier Asset ManagementMAI Acquires Baltimore-Based Geier Asset Management
The acquisition, MAI's fourth this year, includes Winpoint Financial, a division of Geier that serves Major League Baseball athletes.
MAI Capital Management, a Cleveland–based RIA aggregator with approximately $11.8 billion in assets under management, has announced its first RIA acquisition since Galway Holdings took a majority stake in the firm last month. MAI has acquired Baltimore-based Geier Asset Management, an RIA with about $390 million in assets, its fourth transaction this year.
Under the deal, details of which were not disclosed, MAI has purchased Geier Asset Management and Geier Financial Management, doing business as Winpoint Financial, a division which serves Major League Baseball athletes. The deal expands MAI’s mid-Atlantic footprint, as well as its Sports Entertainment vertical, led by Steve Trax.
Trax said about a third of Geier's book is on the sports side, and the deal brings MAI's total athlete advisory clients to over 300.
“Most love to flood to the space because of the glitz and glam related to it, but we’re really a blue collar group," Trax said. "We roll our sleeves up; we’re humble; we’re hardworking. And that’s what it requires. These athletes and entertainers—they require a lot of work just given what they do for a living. There’s a lot that goes into servicing them.”
MAI launched its Sports Entertainment business line last September. It was seeded by MAI’s acquisition in June 2019 of MTX Wealth Management, which Trax founded. John Palguta, who leads the sports group out of the Cleveland office, came out of IMG.
The entire Geier team has joined MAI as employees.
Geier Asset Management was founded in 1999 by Joseph “Joe” Geier, who will serve as senior managing director and regional president at MAI. He led the firm with Vice President Brian Woods, who will now serve as managing director and senior wealth advisor.
This marks MAI’s 13th acquisition since selling a minority investment to private equity firm Wealth Partners Capital Group in 2017 shortly after the private equity firm spun off from Affiliated Managers Group. WPCG launched with minority investments in MAI, EP Wealth and the Forbes Family Trust. WPCG still holds a minority stake in MAI.
In addition to Geier, MAI’s other acquisitions this year included Ownership Advisors Inc., a Cleveland-based RIA with approximately $120 million in assets; HW Financial Advisors, an affiliate of accounting firm Howard, Wershbale & Co. in Beachwood, Ohio, with about $700 million in assets; and MWM Investment Consulting, a Naples, Fla.–based RIA with over $100 million in assets.
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