The private wealth arm of alts firm StepStone is hiring former Private Advisor Group Chief Marketing Officer Berta Aldrich as its managing director and global head of marketing.
Additionally, David Robbins is coming on board as the director of enterprise RIA relationship management. Both Aldrich and Robbins joined StepStone Private Wealth earlier this month, and CEO Bob Long said they were excited to bring on executives who knew how to grow asset management endeavors “the right way.”
“With our platform now managing over $5 billion for individual investors and small institutions, Berta and David will play critical roles in our continued expansion and global brand recognition,” he said.
Aldrich joined Private Advisor Group, the Morristown, N.J.-based RIA and LPL-affiliated office of supervisory jurisdiction (and the firm’s biggest branch office), in 2019 as managing director and CMO, succeeding previous CMO Abby Salameh, who had left to join Hightower. Before that, Aldrich was a CMO at FS Investments and was with Vanguard for 11 years, according to LinkedIn.
Aldrich stepped down from the PAG role to prioritize consulting and speaking opportunities and ran her own consulting firm for several years before opting to join StepStone. Her role at StepStone is newly created, and she’ll be responsible for worldwide marketing of the StepStone Private Wealth brand.
Robbins will head the education, onboarding and servicing of RIA firms on StepStone’s platform. Before his new role, he was a senior vice president and national sales manager at Neuberger Berman, working with RIAs and family offices. He worked on distributing the firm’s private equity, private credit, SMA, ETF, direct indexing and mutual fund products.
StepStone Private Wealth is a subsidiary of Stepstone Group, a global private markets investment firm founded in 2006 by Monte Brem and Thomas Keck. SPW started in 2019 and launched its first registered closed-end evergreen fund in 2020, allowing accredited investors access to private equity, assets and private debt.
The firm now offers venture capital, growth equity, infrastructure and private credit opportunities via other funds. Earlier this month, SPW announced it had surpassed $5 billion in AUM.
StepStone is responsible for about $701 billion in total capital, including $170 million in managed assets, with clients including public and private defined benefit and defined contribution pension funds, sovereign wealth funds, endowments, foundations and high-net-worth and mass affluent private clients.
