Cetera Financial Institutions, Cetera’s self-clearing broker/dealer focused solely on community banks and credit unions, has appointed LeAnn Rummel as its new president, taking over that responsibility from CEO Catherine Bonneau.
By having Rummel step into the new role where she’ll focus on day-to-day operations, the firm says it’ll allow Bonneau, who will continue as CEO, to turn her attention to the firm’s clearing capabilities as well as firm-wide initiatives that span across Cetera’s b/ds.
One of Rummel’s tasks will be growing the firm’s advisor ranks and relationships with institutions.
“LeAnn will also implement the development of our expanded wealth management platform, including the addition of a digital advice component, and enhance our services for trust departments and registered investment advisory (RIA) firms, an important growth initiative for CFI’s future,” Bonneau said in a statement.
Rummel joined the firm in 1992, when it was called PrimeVest Financial Services. (The firm rebranded in 2012.) Most recently Rummel was responsible for all sales functions in her role as national sales director. Prior to that, she served as vice president of the financial institution channel and product marketing for ING Advisors Network.
Cetera’s parent company just recently emerged from bankruptcy and now stands as a private company with a sole focus on the brokerage as its only operating entity.