Summer Swoon?
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Jun 20, 2012 4:37 am
I don't know about you guys, but where I am in South Florida, my contact rate has gone significantly south as the folks leave to go north. At least a 10-15% drop in contacts. Do you folks see this where you are at this time of year? I need to get back to hitting the phone because my active lead list is starting to dry up. I am doing a seminar in July, so I haven't abandoned all marketing..all attendees will be those I dialed from a recent lead list.
What are you guys seeing out there?
People vacation from June - late August. A slow down is normal. You’ve got to load the pipe up in the spring and the fall to last through the summer and winter.