Skip navigation
Menu
Search Forums
The Advisor ForumsProspecting, Marketing and Selling

Home and Trade Show Season

or Register to post new content in the forum

3 RepliesJump to last post

 

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Jan 28, 2008 4:32 pm

Andre017

Joined: 2006-08-22Offline

Hello All,

Any comments about whether or not local or regional home & trade shows are effective methods of marketing a new FA's business? We're into that season. By new I mean in the field under 1 year, a small book and not much yet in the way of a "network" of clients or prospects. Still "slugging it out".

In previous lives I've exhibited, but this industry is new to me. Success at a show was dependent on expertise and relatability to the public. That said,  I'm 40'ish and for the most part, relatable. Just unsure about the ROI for events such as this.   Thanks...
Jan 29, 2008 12:26 am

Miami1

Joined: 2004-12-04Offline

They can be fun. Have a drawing for dinner for 2 or other premium, with the language the’'ll be contacted on the entry form. Call and tell them you have good news, bad news. Bad news they didn’t win the prize but good news is they are runner up and will receive a free financial plan. Great for appointments.

Stok
Jan 29, 2008 1:36 am

Broker24

Joined: 2006-10-12Offline

If the cost is not outrageous, the ROI can be very high. One good client will more than pay for the event. Now, if you are shelling out thousands for the event, you might need a few really god clients. But they are a good experience, and get you out of your zone.