Good openings when door-knocking?
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This is my first forum posting...
It's funny how different knocking on doors really is, compared to cold phone calling. I'm very new to the financial services business and would like to do door knocking. The face-to-face, friendly feel of meeting people by knocking on their doors is also very terrifying if you don't have a few good openings. Mostly, I find myself tripping all over my tongue and I know that I look like a newbie.
Edward Jones is very big on the door-knocking - I wish I could see some of their training material
For those of you who do door knocking, what do you say? I had this idea about giving them a postcard during my visit, so I had a thousand printed with my photo and a little blurb about helping them reach their goals. Then I listed six different, very broad topics, complete with little checkboxes. There's a place for them to put their address and phone number and the other side has business reply mail printed on it. I'd like to hand this to them while we're talking and ask them to fill it out and drop it into the mail. I don't know where this will lead, but it sounded like a good idea when I thought of it
So, armed with business cards and these postcards and a small leather case full of assorted brochures, what can I say when they answer the door?
Thanks!
Mark
Good Morning(change to fit time of day) I’m Saturnnights(use you real life name) and I’m with XYZ(Use your real life company name) and I work at the local branch office here in Anytown(use your real life town name) and I like to get out to introduce myself around a bit and let people know that we are availible. How long have you lived here?
"Hi! I'm the latest in a long line of local Edward Jones brokers, and I couldn't help but notice the knuckle blood from my predecessors on your door."
Sorry - but I got to ask: Why would someone spend day after day, month after month, wondering around neighborhoods, randomly approaching peoples homes - which is the last sacred refuge of privacy left in this world? Isn't it bad enough that we assult them via the telephone? Again - I've never tried to market using this method - but I don't understand why people would conduct this form of activity.
However, bring warm cookies and offer to mow their lawn. No way a reasonable person can refuse an approach like that.
[quote=Starka]
"Hi! I'm the latest in a long line of local Edward Jones brokers, and I couldn't help but notice the knuckle blood from my predecessors on your door."
[/quote]
What's ironic is that we do have some EJ offices around the area, but my friends and acquaintances say they've never heard from them. Neither have I...
Anyway, since I'm not with EJ, I'm looking for a new twist. I don't think EJ would let me do the business reply postcards - they seem very strict regarding their prospecting...
Mark
[quote=apprentice]
Sorry - but I got to ask: Why would someone spend day after day, month after month, wondering around neighborhoods, randomly approaching peoples homes - which is the last sacred refuge of privacy left in this world? Isn't it bad enough that we assult them via the telephone? Again - I've never tried to market using this method - but I don't understand why people would conduct this form of activity.[/quote]
Because it works? I suppose everyone's got their own ideas about marketing, but whatever you can make work for you works. I know cold callers that are wildly successful - yet people will tell you that that doesn't work either. There's no "bad" marketing plan as long as that plan is legal, ethical and successful. At least, that's my opinion
The EJ text is something like:
Good Morning, my name is ________ and I'm thinking about opening a business in the area. Do you mind if I ask you a few questions?
It would be wise to modify and make it a little more personable. If you interview with EJ they will make you go out and practice door knocking, though I recommend the doorbell. That way when you decide you'd rather go with MS or ML, your knuckles aren't bleeding on the branch managers desk!
"Excuse me Miss, is your husband home? No? Well if you'll just take this brochure and my business card... oh, I can see your hands are full. I'll hold that towel for you.."
Can't ring the doorbell, here's an EDJ training secret.... ssshhhhh- don't tell anyone....
Strangers ring the doorbell....Friends and Family knock....
People at home are more likely to answer a knock than a ring.... it's warmer.
Knock, then step back away from the door, don't croud their space... smile big (like this) , thrust you hand forward and say "Good Morning! My name is Peanut Broker, and I'm just here today to introduce myself to some of the folks in your neighborhood.
And then shut up, just shut up. Don't move until they take your hand.
When I was doorknocking.
Knock. Step back from the door so it doesn't look like you are trying to come in or put your foot in the door.
Hello. I am and I'm with . I am opening (have opened) an office in the area and wanted to introduce myself to people in the neighborhood. I specialize in
Then wait if they have any questions....or slam the door in your face.
EDJ suggests you engage them in chit chat to get information about them. Stuff like. Where do you work? Have you lived in the neighborhood long. Gee your yard is nice. Etc.
I always tried to find some commonality with them. Oh, you work at the XYZ company. I have a friend who works there. Perhaps you know him. You just moved into the area? How nice, I have lived here for X years and these are good places to eat or shop etc. Your yard is so nice, how do you get those hydrangeas to grow so well. Mine are always wilted. People love to talk about themselves.
I like the idea of your postcard. I used to offer to put them on a mailing list for my upcoming seminars and investment classes.
Assuming you find good prospects, what are some tricks to gathering some of their assets? I'm guessing you are going to have to start very small and chip away. For example, start off with a $5000 cd or open a money market account. What about businesses? What worked for you folks?
Wow - after reading a number of these posts, it comes down to: ‘what tricks and secrets’ are there to hook someone in to do business with me? Sounds like EddieJ’s got the market cornered on this ‘high level’ prospecting. I still believe that if you bring cookies (must be warm, chocolate chip), you’re chances are great in making that all important connection. If you end up actually getting someone interested in working with a financial advisor - and they ask you (since you’re in the business) to recommend them to someone who works with large sums of money…send them my way.
I'm curious, if you're so intent on using the EDJ prospecting technique, why not just apply for a position with them? They'll show you all the training material you can tolerate and then some. They'll teach you how to do it, watch while you practice and evaluate your technique. If you're going to do it, go to the source.
Why not look for an opening (window, door, etc) get inside and surprise them when they get home.
[quote=frumhere]Why not look for an opening (window, door, etc) get inside and surprise them when they get home.[/quote]
ahahahaha
and a bwahahahahaha
[quote=frumhere]Why not look for an opening (window, door, etc) get inside and surprise them when they get home.[/quote]
I like it! I like it!
[quote=frumhere]Why not look for an opening (window, door, etc) get inside and surprise them when they get home.[/quote]
LOL! Excellent post.