RME, CIS, IRS

[quote=punkbynature]

I am considering using a direct mailing
campain here in my town. Does anyone have suggestions on doing this or
recommend any companies?

Thanks

If you mail, you will fail.

Stok

[quote=stokwiz]

If you mail, you will fail.

Stok

[/quote]

Johnnie Cochran?  I thought you were dead.

[quote=punkbynature]

I am considering using a direct mailing campain here in my town. Does anyone have suggestions on doing this or recommend any companies?

Thanks

[/quote]

What kind of direct mailing was you thinking about?  Post Cards, Letters or say a Newsletter?

A well written Business Letter is hard to beat, now mind you I'm not saying it a cure all but its a door opener.

Post Cards work exceptionally well as a cheap way of staying front of your customers and prospects if done on a regular basis.

Newsletter if done right can make greatly increase your image as a real expert, lets face Ma and Pa if interested in any product your offering will appreciate information.

Now what does all this have in common?  It's a fairly inexpensive way of staying in front of your potential market.  Whats the old saying, "People buy when they want not when it's convienent for you to sell".  Now some would say that's not so and that if you just cold call or barge into their faces they'll sign on the dotted line because they'll thank their lucky stars your there at just the right time.  I find that mind set rather hard to take and really hard to believe that some actually think that way.

So what do we have at our disposal, Cold Calling, Cold Walking, DM, and Advertising.  Pick your poison, they all have their pro's and con's and a good mix is surely the best way to go about it. 

If you identify your market and closely hone in on what a true prospect is a list isn't that hard to come up with.  If doing post card type of offering I like CIS.  If letters is more appealing then go write one, almost any book by Dan Kennedy should be well worth the money.  I do my own newsletters so I can't really help you there but I'm sure some have links, go to Top Gun such and such they seem to have links that may lead you in the right direction.

Good Luck in your DM approach!

Brother Charlie, your skipper to pure enlightenment and a better life!

[quote=Commission Love][quote=punkbynature]

I am considering using a direct mailing campain here in my town. Does anyone have suggestions on doing this or recommend any companies?

Thanks

[/quote]

What kind of direct mailing was you thinking about?  Post Cards, Letters or say a Newsletter?

A well written Business Letter is hard to beat, now mind you I'm not saying it a cure all but its a door opener.

Post Cards work exceptionally well as a cheap way of staying front of your customers and prospects if done on a regular basis.

Newsletter if done right can make greatly increase your image as a real expert, lets face Ma and Pa if interested in any product your offering will appreciate information.

Now what does all this have in common?  It's a fairly inexpensive way of staying in front of your potential market.  Whats the old saying, "People buy when they want not when it's convienent for you to sell".  Now some would say that's not so and that if you just cold call or barge into their faces they'll sign on the dotted line because they'll thank their lucky stars your there at just the right time.  I find that mind set rather hard to take and really hard to believe that some actually think that way.

So what do we have at our disposal, Cold Calling, Cold Walking, DM, and Advertising.  Pick your poison, they all have their pro's and con's and a good mix is surely the best way to go about it. 

If you identify your market and closely hone in on what a true prospect is a list isn't that hard to come up with.  If doing post card type of offering I like CIS.  If letters is more appealing then go write one, almost any book by Dan Kennedy should be well worth the money.  I do my own newsletters so I can't really help you there but I'm sure some have links, go to Top Gun such and such they seem to have links that may lead you in the right direction.

Good Luck in your DM approach!

Brother Charlie, your skipper to pure enlightenment and a better life!

[/quote]

well hi there Mr. Allnut!

Stokwiz,

I like seminars.  Theyre expensive but I see a lot of people.  I don't do wraps or private accounts unless prospect has prior experience with them and speaks highly of them.  Frankly, I pick better stocks than most of those overpriced managers.  It's not too tuff.  So anyway, how do I fill my seminars if I don't mail an invitation.

Your Humble Admirer

  Yo Yo 'sup Dog!

I was referring to the ones who spend all day addressing product postcards or "letters of introduction" and fooling themselves that they are working. I prefer to just call  .I had a great session today- got back from my appointments at 4:15 and cold called business owners for 40 minutes and set 2 appointments along with 3 other prospects.I'm all for mailing invitations (using a 3rd party service to address them) to fill seminar seats.

Stok

direct mailing sucks, don’t waste your money