Does Social Media Help Strengthen Client Relationships?Does Social Media Help Strengthen Client Relationships?

The answer depends upon whom you are asking. 

In our latest social media research project, we divided our participants into Early Adopters and Casual Users. Early Adopters are advisors who use social media daily to acquire new business, research clients and prospects, and integrate social media into their overall marketing strategy.  Casual Users – are just what their name implies.

If you are asking the small cadre of Early Adopters if social media helps strengthen their client relationships, the answer is an overwhelming “Yes”- 80% agreed.  16% were unsure and only 4% did not feel social media helped build client relationships.

It appears that Early Adopters are using social media as an integral component of their overall client communicat...