How to Choose the Best ETFs for Your ClientsHow to Choose the Best ETFs for Your Clients

Tim Clift, chief investment strategist for Envestnet | PMC, says that with 150 strategist firms creating models and about 1,500 models available, it's easy for financial advisors to get confused. That's why Envestnet has a research firm do a "deep dive" on the strategists to categorize and rate them for advisors. 

Overall, he suggests advisors have access to five to eight sets of portfolios to fit all types of client needs.