Life Insurance Planning for The Merely Well-to-DoLife Insurance Planning for The Merely Well-to-Do

It seems as though most of the articles about life insurance that I read these days focus on planning for and selling life insurance to very wealthy people. The target market is primarily those with large estates who perceive that we could be on the cusp of a significant ramping up of the estate and gift tax and an equal and opposite clamping down on the planning options to deal with it. Another market, of course, are wealthy individuals who might be interested in cash value life insurance as a tax-advantaged investment. That’s fine.

What’s not fine is what I don’t read about regarding life insurance. I believe that a large part of the demographic, which I refer to as the “merely well-to-do,” is getting lost in the shuffle. Who are the me...