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A Conversation About Life Insurance Products for the Merely Well-to-DoA Conversation About Life Insurance Products for the Merely Well-to-Do

From inquisitive prospects to well-informed buyers.

Charles L. Ratner

November 23, 2022

10 Min Read
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In my prior article on insurance planning for the merely well-to-do, I introduced you to Nook and Crannie.1 Their very productive meeting and subsequent conversations with Bill Ledgerman enabled them to think through all of the key aspects of a proper life insurance needs analysis in a multi-faceted, multi-disciplinary fashion. I also introduced you to the way that Bill, as a knowledgeable life insurance professional, employed the concepts of visualization and optionality in the development of the needs analysis.

As I noted in the article, Nook and Crannie had prepared a list of questions for Bill. Many, if not most, of these questions were suggested by friends and relatives in the financial services business. Nook and Crannie refer to th...

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About the Author

Charles L. Ratner

Charles L. Ratner is a commentator on life insurance and estate planning based in Cleveland, Ohio.