Stephen and Kevin Show Episode 54: Communicating Your Ideal Client ProfileStephen and Kevin Show Episode 54: Communicating Your Ideal Client Profile
Research-backed strategies advisors can use to tell clients what their ideal client looks like.
In this episode, Kevin tells a funny story about how he unwittingly shared his client profile with a group of families on vacation. Then he and Stephen discuss research-backed strategies advisors can use to tell clients they're open for business and what their ideal client looks like.
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@StephenBoswell is President of The Oechsli Institute and author of Best Practices of Elite Advisors. @KevinANichols is the Chief Operating Officer for The Oechsli Institute and author of The Indispensable LinkedIn Sales Guide for Financial Advisors.
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