Survey Findings: How Independent Advisors Are Weathering Industry ShiftsSurvey Findings: How Independent Advisors Are Weathering Industry Shifts
Advisors share how they are growing their firms while navigating an ever-changing industry landscape.
December 27, 2024
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Sponsored by Betterment
In Betterment Advisor Solutions’ first-ever annual survey, they asked 500 independent advisors to share how they’re navigating the industry, embracing tech, and winning big in an ever-shifting landscape – and they didn’t disappoint.
The survey is packed with industry insights, current trends, and advice for growing your Practice.
Insights include:
AI and technology adoption: 4 out of 5 advisors are using AI, with 64% of the rest planning to, making technology critical to efficient practice growth.
Improving client experiences: 43% of advisors would dedicate more time to financial planning and client meetings if they had the resources.
Retirement planning focus: Over 80% of advisors manage 401(k) plans, with many more planning to add this service.
The rise of Millennials: Nearly 75% of advisors surveyed are Millennials, aligning with the needs of Millennial investors who are becoming high-value clients.
Get an exclusive look into trends affecting your peers, why certain firms are growing fast, and how you can level up your own practice.
