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Stephen and Kevin Show Episode 33: Telling Stories that SellStephen and Kevin Show Episode 33: Telling Stories that Sell

Stephen Boswell, Kevin A. Nichols

July 12, 2016

When done correctly, story telling can be a highly effective way to connect with prospects. Stories go beyond pitching features and benefits. Instead, they help us connect emotionally with prospects and build trust through transparency.

In our latest episode, we help you craft your own stories and offer some practical tips to improve your delivery.

Have a question for the show? Use #AskStephenAndKevin on Twitter or Instagram.

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Stephen Boswell and Kevin Nichols are coaches with The Oechsli Institute, a firm that specializes in research and training for the financial services industry. @StephenBoswell @KevinANichols www.oechsli.com

About the Authors

Stephen Boswell

Stephen Boswell

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Kevin A. Nichols

Kevin A. Nichols

Director of Coaching

https://www.oechsli.com/

Kevin Nichols is the author of The Indispensable LinkedIn Sales Guide for Financial Advisors and the Director of Coaching for The Oechsli Institute. He is a leading expert on Social Media marketing and delivers speeches and conducts workshops throughout the country. He has coached hundreds of financial advisors and numerous wealth management teams. He is also the co-author of the FastTrack for Growth newsletter for wealthmanagement.com. Follow him on twitter @KevinANichols.

See more from Kevin A. Nichols