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Sales Assistant Survey 2010: The NumbersSales Assistant Survey 2010: The Numbers

Sales Assistant Survey 2010: A Return to Good Times?”

October 1, 2010

3 Min Read
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How They Spend Their Time

Which of the following best describes your job responsibilities?

RespondentsPercentage
Client service (answering simple questions, helping with paperwork, communicating with clients)8550.3
Client management (taking trade orders, advising clients on investments, developing investment strategies)6136.1
Other2213
Do you have prospecting or cold calling responsibilities?

RespondentsPercentage
Yes127.1
No -- Company uses specialized cold callers63.6
No -- Financial advisors do it12372.8
How much time do compliance duties take up?

RespondentsPercentage
The vast majority of my time1911.2
Half my time5130.2
Some of my time8047.3
Very little time1710.1
Is this more or less than last year?
More9455.6
Less63.6
The same6840.2
Does your office engage in social media activities (Facebook, LinkedIn, etc.)?

RespondentsPercentage
Yes2716
No14284
If yes, to what extent are you involved in developing/maintaining social media activities?
Very involved/I'm primary contact725.9
Somewhat involved1037
Not at all involved1037
About how many hours per week do you work?

RespondentsPercentage
26-35 hours53
36-40 hours8248.5
41-45 hours6538.5
46 hours2110.1
Which best describes your involvement in setting business strategies and goals of the financial advisor(s) you work for?

RespondentsPercentage
Not involved in/aware of strategies and goals158.9
Aware of strategies and goals but not involved in their development4426
I provide some input into goals and strategies7443.8
I am an integral part of goal and strategy development3520.7

Client Engagement

What percentage of your time is spent talking with clients about how their investments have performed?

RespondentsPercentage
60-79%53
40-59%2514.8
20-39%4526.6
Less than 20%9254.4
What percentage of your calls are you able to resolve without the help of an advisor?

RespondentsPercentage
80% 6337.3
60-79%2213
40-59%2917.2
20-39%1710.1
Less than 20%3319.5

Compensation, More Optimism

Which best describes your firm?

RespondentsPercentage
Wirehouse firm (Merrill Lynch, Morgan Stanley Smith Barney, UBS, Wells Fargo Advisors)6437.9
National full-service brokerage3923.1
Regional full-service brokerage148.3
National independent broker/dealer1810.7
Regional independent broker/dealer74.1
RIA, AUM over $1 billion10.6
RIA, AUM under $1 billion53
Financial planning firm63.6
Bank brokerage84.7
Other63.6
What's your bonus based on? (note: some multiple answers)

RespondentsPercentage
At the discretion of the advisor7443.8
Financial advisor's production5934.9
At the discretion of the firm or branch manager5934.9
Achievement of preset goals (performance review)2917.2
Do not receive bonus169.5
No reply53
Other42.4
How do you expect total compensation (salary and bonus) in 2010 to differ from 2009?

RespondentsPercentage
More than in 20097846.2
Same as in 20095834.3
Less than 20092917.2
No reply42.4
2009 total compensation (salary and bonus)

RespondentsPercentage
Less than $20,00021.2
$20,000 to $24,999----
$25,000 to $29,99953
$30,000 to $34,99995.3
$35,000 to $39,9992313.6
$40,000 to $44,9992514.8
$45,000 to $49,9992213
$50,000 to $59,9993017.8
$60,000 to $69,9992313.6
$70,000 to $79,999127.1
$80,000 to $89,99984.7
$90,000 to $99,99921.2
$100,000 to $109,99942.4
$110,000 to $119,999----
$120,000 21.2
2009 bonuses

RespondentsPercentage
None2615.4
$1 to $999169.5
$1,000 to $2,4993218.9
$2,500 to $4,9992615.4
$5,000 to $7,4991911.2
$7,500 to $9,999116.5
$10,000 to $14,999137.7
$15,000 to $19,99963.6
$20,000 to $24,99963.6
$25,000 137.7

An Associate At A Glance

GenderFemale (88.2%)
Age44
Average years of experience14.1
Jobs held since beginning of career2.6
2009 average pay (salary bonus)$53,862
2009 average bonus$6,571

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