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MarketingMarketing the Traditional Commissioned-Based PracticeMarketing the Traditional Commissioned-Based Practice
Wall Street's latest obsession is the fee-based financial advisor, a term that implies a holistic, goal-oriented approach to money management. Today, many of the bulge-bracket firms, and even more regional wirehouses, prefer this financial advisor and its percent-of-assets revenue-generating model to the traditional commissioned-based transaction one. Fair enough. Financial advisory has its place: