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Focused on the Future: Kay Lynn Mayhue on Why Investing in Talent Is Key to a Firm’s Long-Term SuccessFocused on the Future: Kay Lynn Mayhue on Why Investing in Talent Is Key to a Firm’s Long-Term Success

The president of Merit Financial Advisors discusses the importance of cultivating top talent and creating a strong company culture.

Suzanne Siracuse, CEO

November 1, 2023

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In the latest episode of Focused on the Future, veteran industry leader Suzanne Siracuse talks with Kay Lynn Mayhue, president of Merit Financial Advisors, on the importance of cultivating top talent and creating a strong company culture, organic growth tactics that work, and the many ways to attract and support women in financial services.

Specifically, Kay Lynn discusses:

  • Why Merit’s Servant leadership style has been instrumental in creating a firm culture where team members thrive.

  • How to meet and exceed client expectations as they continue to evolve

  • Effective organic growth strategies including digital marketing initiatives and revenue share programs.

  • Why setting personal boundaries and being transparent are critical when it comes to attracting and supporting women in financial advice.

  • The significance of having an adaptable tech stack to meet future business needs

Connect With Suzanne Siracuse:

Connect With Kay Lynn Mayhue:

About Our Guest:

Kay Lynn Mayhue is the President of Merit Financial Advisorsa national wealth management firm that supports advisors affiliated with independent broker-dealers, as well as those who are registered investment advisors

Related:Advisor Innovations: Merit Financial’s Kay Lynn Mayhue on Plotting an Aggressive Growth Trajectory

Kay Lynn has played many roles in the financial advisory industry: as a successor, partner, seller, and buyer. This unique and diverse background allows her to be able to relate to advisors in all phases of their careers and mergers and acquisitions. With a background in financial planning and leadership, her career expands over several areas, including advising clients, mergers and acquisitions, and strategic growth.

She holds her CFP®, AEP®, and RFC® and has been a critical decision-maker for two firms over the past twenty years. Kay Lynn has overseen the majority of Merit’s mergers and acquisitions and has been recognized for that by winning the 2023 WealthManagment.com M&A Leader of the Year. 

She is passionate about helping people take their careers – and themselves – to exceptional levels. Kay Lynn’s influence in the industry and her drive for success is a driving factor in Merit’s ongoing growth and appeal to growth-oriented advisors.

 

Listen to the Focused on the Future Podcast

About the Author

Suzanne Siracuse

CEO, Suzanne Siracuse Consulting Services

https://www.suzannesiracuse.com/

Suzanne Siracuse, Founder and CEO of Suzanne Siracuse Consulting, LLC, specializes in advising financial services firms on innovative business strategies, distinctive marketing programs and impactful advocacy initiatives around diversity, financial literacy, and next gen talent.

Ms Siracuse is also the Creator and Host of The Big Reveal Podcast Series and the Creator and Host of The Focused on the Future Podcast Series.

Ms Siracuse is a founding member of the Invent Elite consulting consortium, which focuses on developing, launching, branding and operationally supporting broad based technology initiatives for financial services firms.

In addition, Ms. Siracuse is on the Board for the non-profit, Savvy Ladies, is an Independent Board member for ASYMmetric ETF’s, is a member of the Council of Ambassadors for the IWI’s Thrive Center for Diversity and Inclusion, is an Advisory Board member of Diversitas and is an advisory board member of the American College’s Center for Women.

In Nov 2020, Ms. Siracuse was recognized by InvestmentNews with the Women to Watch “Trailblazer” award for her commitment to DEI initiatives within the financial services industry and in November 2022 was honored as a Think Advisor Luminary for her contributions on Diversity Equity and Inclusion in the wealth management industry.

Prior to starting her own firm, Ms Siracuse was the CEO and Publisher of InvestmentNews.