Advisor Innovations: Merit Financial’s Kay Lynn Mayhue on Plotting an Aggressive Growth TrajectoryAdvisor Innovations: Merit Financial’s Kay Lynn Mayhue on Plotting an Aggressive Growth Trajectory
Merit Financial Advisors President Kay Lynn Mayhue describes the firm's 'hub and spoke' approach to acquisitions, what kills a deal and more.
March 4, 2022
Sponsored by LPL Financial
In this episode, David Armstrong talks with Kay Lynn Mayhue, president of Merit Financial Advisors, about the $7 billion firm’s aggressive growth trajectory.
Kay Lynn discusses:
The strategy that’s fueled Merit’s aggressive growth rate since 2017;
Merit’s “hub and spoke” approach to acquisitions and partnerships;
How Merit evaluates its acquisition prospects—and what will kill a deal;
The long search for a capital partner and learning which equity investors made sense—and which didn’t;
Why Merit separates client development from the advisor’s role and centralizes financial planning to accelerate organic growth; and
Why technology is a significant part of Merit’s budget.
