Advisor Innovations: Merit Financial’s Kay Lynn Mayhue on Plotting an Aggressive Growth Trajectory

Sponsored by LPL Financial

In this episode, David Armstrong talks with Kay Lynn Mayhue, president of Merit Financial Advisors, about the $7 billion firm’s aggressive growth trajectory.

Kay Lynn discusses:

• The strategy that’s fueled Merit’s aggressive growth rate since 2017;
• Merit’s “hub and spoke” approach to acquisitions and partnerships;
• How Merit evaluates its acquisition prospects—and what will kill a deal;
• The long search for a capital partner and learning which equity investors made sense—and which didn’t;
• Why Merit separates client development from the advisor’s role and centralizes financial planning to accelerate organic growth; and
• Why technology is a significant part of Merit’s budget.

Listen to the Advisor Innovations Podcast