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Pat McClain

Senior Partner and Founding Principal, Hanson McClain Advisors

Pat McClain is the co-author of Investment Advisor Marketing: A Pathway to Growing Your Firm and Building Your Brand (Irish Canon Press: 2013). He is a senior partner and founding principal of Hanson McClain Advisors in Sacramento, Calif.

Pat’s Recent activity

Why Marketing Analytics Matter
Why Marketing Analytics Matter
May 12, 2014
For every fast-food television commercial featuring a supermodel eating a cheeseburger, on the back-end of that production is an army of analysts pouring over data. That’s because every bit as important as the...
Your Next Move: Straight To Video Marketing
Your Next Move: Straight To Video Marketing
Jan 27, 2014
Let’s assume that one of your professional goals is to build a successful advisory practice that possesses the alter-ego of a first-rate marketing firm. If you’ve been around for a few years, it’s...