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Russ Alan Prince

President

Russ Alan Prince is one of the most published authors on the topic of private wealth. He has completed work on 40 books covering a range of subjects from investor psychology to luxury spending, from understanding the middle-class millionaire to the political philosophies of the super-rich. His body of work is regularly consulted by affluent individuals and families, elite advisors, family offices, private bankers, wealth managers, academics and the press. Collectively, the cache of research-based insights within Prince’s publications is the most complete empirical analyses in the field and the largest, most comprehensive database on the topic.

Prince & Associates, Inc.

Russ’s Recent activity

At Their Service
Feb 01, 2002
Once investors reach millionaire status, they develop a completely different attitude toward their portfolios. Mutual funds are well and good for people who still have six-figure estates, but once they cross into...
Wealth Advisor: The Search for Middle Class Millionaires
Jan 01, 2002
As they set their sights on wealthier clients, the financial services industry and independent reps are combing the countryside for pockets of newly affluent investors whom they can appeal to and work with. There are...