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Reverence Seeks Buyer for $2.5B Stake in OsaicReverence Seeks Buyer for $2.5B Stake in Osaic

Reverence is seeking to sell up to 20% of Osaic, the broker/dealer network that rebranded from Advisor Group earlier this year.

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Ryan Gould and Matthew Monks

(Bloomberg) -- Reverence Capital Partners, the financial-services focused private equity group, is seeking buyers for a minority stake in Osaic, the network of wealth management firms formerly known as Advisor Group, people familiar with the matter said. 

Reverence is seeking to sell up to 20% of Osaic, a stake that could be worth as much as $2.5 billion, according to the people, who asked not to be identified discussing confidential information. Deliberations are ongoing and Reverence may yet opt to sell a larger holding, one of the people said.  

A representative for Reverence declined to comment.

“Reverence is and continues to be an incredible long-term partner to Osaic,” Osaic Chief Executive Officer Jamie Price said in an emailed statement. “With the success we’ve had as a firm, we consistently have interest from other investors looking to invest.”

One of the largest independent broker/dealers in the US, Osaic has grown rapidly in recent years thanks in part to acquisitions including Ladenburg Thalmann in 2020. Broker/dealers help money managers that own their own practices with back-office functions such as custody and clearing, among other services. 

Osaic used to be a division of American International Group Inc., which sold the business to Lightyear Capital in 2016. Reverence agreed to buy it three years later. 

Related:Osaic Consolidation Drives Record Recruiting

The company rebranded as Osaic in June as part of a plan to unite its eight wealth-management businesses into one entity supporting more than 11,000 financial professionals, it said in a statement at the time. 

Reverence Capital provides private equity and structured-capital to middle-market companies. It was founded in 2013 by Milton Berlinski, Peter Aberg and Alex Chulack.