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TCA By E*Trade and Edelman Financial Engines Partner UpTCA By E*Trade and Edelman Financial Engines Partner Up

RIA commitments at TCA by E*Trade are growing, says the self-described “champion of RIAs.”

Samuel Steinberger, Senior Technology Editor

November 13, 2018

1 Min Read
Ric Edelman
Ric Edelman

Edelman Financial Engines is making life easier for advisors who custody with TCA by E*Trade. The custodian now has an “expansive custody relationship” with the hybrid advisor, according to an announcement. Client using TCA by E*Trade's wealth management platform can be referred to Edelman’s services, but the asset will remain with TCA by E*Trade.

Edelman Financial Engines will also be a member of E*Trade Advisor Network, set to launch “in the coming months.”

TCA by E*Trade has been working to add assets to its RIA platform, having added more than $2 billion in net assets under custody since October 2017. “This new relationship comes amid a very exciting time, as we continue to grow our business while adding more services and opportunities to our overall offering,” said Josh Pace, president of TCA by E*Trade.

Edelman Financial Engines framed the partnership as a bid to provide better financial support to American families. Financial Engines was taken private by Hellman & Friedman earlier this year and merged with previously acquired Edelman Financial Services.

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About the Author

Samuel Steinberger

Senior Technology Editor, WealthManagement.com

Samuel Steinberger is Senior Technology Editor for Informa Connect’s WealthManagement.com. In his role, Mr. Steinberger provides the publication’s wealth and financial technology coverage. 

Mr. Steinberger’s editorial insight and familiarity with technology accelerates Informa’s growth within the financial advisor and wealth management communities, providing in-depth news for advisors and financial professionals. 

Before joining Informa Connect, Mr. Steinberger produced documentaries with former CNN anchor Soledad O’Brien at Soledad O’Brien Productions (formerly Starfish Media Group). He specialized in research, shooting and editing, as well as finding distinct voices to explain topics like mental health, poverty and racial divide. 

Prior to joining Soledad O’Brien Productions, Mr. Steinberger managed multi-departmental technology projects for global legal technology leader Transperfect Legal Solutions. After obtaining his graduate degree in journalism from Columbia University, he completed his transition from technology management to media. 

Mr. Steinberger is an award-winning journalist, author and researcher who has written, edited and reported for a number of publications, including The New York Times, Financial PlanningAmerican Banker and PBS. He is founder of beverages publication Give Me Weird Drinks

Mr. Steinberger’s technology analysis and insight has been featured in several books on virtual and augmented reality. Mr. Steinberger has received awards and recognition for his reporting and research, including the American Business Media's prestigious Jesse H. Neal Award for editorial excellence.

Follow on Twitter: @slsteinberger