Part 3: Manager Websites May Help Reach a Broad AudiencePart 3: Manager Websites May Help Reach a Broad Audience
Most advisors (89%) have access to asset managers’ websites from their work computers.
March 16, 2018
Most advisors (89%) have access to asset managers’ websites from their work computers. Of those without access, most (59%) report using their personal smart devices or laptops to get around any restrictions. That said, advisors don’t spend a large portion of their time online visiting asset manager websites, with most (64%) spending 14% or less of their online time visiting asset manager sites.
It’s worth noting that advisors spend that time visiting a broad range of asset manager websites, rather than frequenting only their top three asset managers. For instance, half of advisors report spending less than a quarter of their time visiting their top three managers, meaning three-quarters of their time is spent visiting the sites of other managers. As a result, asset managers may well be able to use their websites to reach a broad range of new advisors.
