Packing Heat—and an ArteryPacking Heat—and an Artery

Kevin Burke

“Today, you are a man,” the kicker reads in a Web advertisement for “Beef & Guns.” Sponsored by travel portal Site59.com, the ad invites Wall Street types to squeeze off 150 rounds of ammo at New York's West Side Rifle & Pistol Range, then sink their teeth into a prime cut of meat at Frank's Restaurant, an old-school steakhouse just a few blocks away. “It's been a tough week. Nasdaq's down, systolic pressure's up…what you need is an hour and a half of semi-automatic, muscle-wrenching, ear-splitting, acetone-tasting gunfire…immediately followed by rare red meat,” the ad reads. Fear not ladies, there's a similar promotion for carnivorous women called “Angels Packing Heat.” Well, they say it's eat what you kill on Wall Street. Reservations can be made online at: www.site59.com/bng/?in_hpclick=beefnguns