Generating Positive Media Coverage: Easy Steps to Boosting Your Media Presence—and Your CredibilityGenerating Positive Media Coverage: Easy Steps to Boosting Your Media Presence—and Your Credibility

When it comes to dealing with the media, advisors often either love it or dread it. Many jump on every invitation to be interviewed by the media, no matter how obscure, and even actively seek out opportunities to comment or present their views on financial topics. Others are averse to media requests and bumble unprepared through interviews or refuse (or worse, fail to respond to) requests by reporters to discuss financial topics.

Even if you may not ever become completely comfortable being interviewed by the media, you can develop a sound understanding of what’s involved in media relations and learn how to use it to boost your business.

Advantages of an Effective Media Relations Strategy
Establishing and maintaining an effective media rela...