Advantages of a Media Relations StrategyAdvantages of a Media Relations Strategy

Establishing and maintaining an effective media relations program can be a valuable addition to your practice. Besides helping promote your business, creating brand and product awareness, it can raise visibility in a crowded market, making your services stand out. It helps position you as a credible spokesperson, which can help attract new clients while reinforcing relationships with existing ones.

Even though a media-relations program is a large opportunity for advisors, few advisors rely heavily on one to acquire or keep clients. According to the latest AdvisorBenchmarking survey, only about 2% list media coverage as a business-building method (Chart 1). Moreover, only about 8% of advisors surveyed said they keep in touch with clients v...