PIE tech Inc., maker of the popular, if not ubiquitous, MoneyGuidePro goals-based financial planning software and those behind Oranj, the free, award-winning wealth management platform, announced a joint integration Wednesday.
Oranj, well-known for its aggregation of, well, account aggregation technologies, can pull client data from three different providers: Quovo, Yodlee and ByAllAccounts. The new integration can benefit advisors by bringing in that data to automatically populate fields within their MoneyGuidePro planning software. This can prove especially helpful for advisors trying to see held-away assets.
Granted, many advisors already have a relationship with an aggregator, possibly through their custodial relationship or that of another third-party technology provider. However, for those advisors that lack aggregation, are seeking a change or would like to take advantage of Oranj’s other platform services (which include trading, rebalancing, automated account opening with signature support and client portals), this could be a no-brainer.
In addition to the free technology features (some of which came from the company’s acquisition of TradeWarrior in April 2017) and services, the Oranj platform includes an investment marketplace populated with asset allocation models and funds from BlackRock, Direxion, PIMCO, WisdomTree, ETF Securities and Frost Investment Advisors, among others.
The deal comes on the heels of other recent announcements in the normally quieter, more staid world of financial planning, including the February heralding of a scaled-down offering from eMoney and the late January launch of Apprise Labs (which brought three former rivals together).
