What happened: An open letter from Fidelity’s president and eMoney’s interim CEO Mike Durbin announced the arrival of eMoney’s long-anticipated choice of a permanent CEO, and it was… Ed O’Brien. Ed is a 30-year Fidelity executive who, effective immediately, will be the chief executive of eMoney and report directly to Mike Durbin.
Why it matters: Critics will say that this proves Fidelity is going to turn eMoney into a proprietary arm driving its custody services. But the truth is, Fidelity always wanted to keep the independent advisor business alive, while getting access to eMoney’s portal technology to power Fidelity Go for the masses. Ed will be a great leader for eMoney.