What happened: Apple’s Worldwide Developer Conference takes the stage every June, and this year the company announced that its Apple Pay technology will be deployed for online transactions. It already lets iPhone users wirelessly process transactions at the cash register, but now Apple users can make purchases in their browsers with a simple button click.

Why it matters: While this doesn’t directly impact advisor technology, it’s a compelling example of how the bridge from user to action keeps getting shorter in technology. Once consumers make a financial decision, they now carry it out with a press of their fingerprint on their smartphone. Put that into your 30-year financial plan.