Tesla Shareholder Ross Gerber Plans Activist Run for Board SeatTesla Shareholder Ross Gerber Plans Activist Run for Board Seat

Ed Ludlow and Caroline Hyde

(Bloomberg) -- Ross Gerber, a vocal Tesla Inc. shareholder, says he will pursue a board seat on the electric-vehicle maker’s board.

Gerber, who is the chief executive officer of investment firm Gerber Kawasaki, confirmed his intentions during a Twitter Spaces audio conference hosted by Bloomberg on Friday.

He said he plans to be an activist board member, with a goal of reining in Chief Executive Officer Elon Musk.

“Tesla needs to build its image around Tesla, and not just around Elon,” he said on the call, adding: “I think it’s time for Tesla to grow up.”

Gerber’s firm holds around 440,000 Tesla shares as of December 31, according to data compiled by Bloomberg.