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Smackdown! The Rock Is 'Strategic Investor' In AcornsSmackdown! The Rock Is 'Strategic Investor' In Acorns

The actor and former wrestler is joined by his ex-wife, Dany Garcia, to help Acorns users open UTMA/UGMA accounts.

Samuel Steinberger, Senior Technology Editor

August 26, 2020

1 Min Read
The Rock and Dany Garcia
Dwayne "The Rock" Johnson and Dany GarciaRich Fury/Getty Images Entertainment/Getty Images

Can you smell what The Rock is repping? Dwayne “The Rock” Johnson and his ex-wife (and private wealth management firm founder) Dany Garcia are strategic investors in financial services company Acorns, according to a company announcement.

Acorns revealed that it is also partnering with Johnson to credit every family that opens an “Acorns Early” account with a $7 investment, representing the same pocket change that the famous entertainer found himself with when he was jobless at 22-years-old. 

"Especially this year, there are numerous people feeling as I did when I was jobless with just $7 dollars in my pocket; anxious and uncertain about my life and future,” said Johnson in a statement. “Those $7 bucks represented a defining moment that changed my life.”

Johnson, an entertainer, and Garcia, an international bodybuilder and former Merrill Lynch executive, co-founded Seven Bucks Companies, which includes a production firm and creative agency. Garcia also leads operations at The Garcia Companies and TGC Management, firms she founded. 

Terms of the investment were not disclosed.

The $7 campaign runs from Aug. 25 to Sept. 7. Acorns has almost $3 billion in AUM and 8 million people in the U.S. have opened accounts. 

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About the Author

Samuel Steinberger

Senior Technology Editor, WealthManagement.com

Samuel Steinberger is Senior Technology Editor for Informa Connect’s WealthManagement.com. In his role, Mr. Steinberger provides the publication’s wealth and financial technology coverage. 

Mr. Steinberger’s editorial insight and familiarity with technology accelerates Informa’s growth within the financial advisor and wealth management communities, providing in-depth news for advisors and financial professionals. 

Before joining Informa Connect, Mr. Steinberger produced documentaries with former CNN anchor Soledad O’Brien at Soledad O’Brien Productions (formerly Starfish Media Group). He specialized in research, shooting and editing, as well as finding distinct voices to explain topics like mental health, poverty and racial divide. 

Prior to joining Soledad O’Brien Productions, Mr. Steinberger managed multi-departmental technology projects for global legal technology leader Transperfect Legal Solutions. After obtaining his graduate degree in journalism from Columbia University, he completed his transition from technology management to media. 

Mr. Steinberger is an award-winning journalist, author and researcher who has written, edited and reported for a number of publications, including The New York Times, Financial PlanningAmerican Banker and PBS. He is founder of beverages publication Give Me Weird Drinks

Mr. Steinberger’s technology analysis and insight has been featured in several books on virtual and augmented reality. Mr. Steinberger has received awards and recognition for his reporting and research, including the American Business Media's prestigious Jesse H. Neal Award for editorial excellence.

Follow on Twitter: @slsteinberger