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Robin Thede Wants to Make Financial Advisors FamousRobin Thede Wants to Make Financial Advisors Famous

The host of late night’s “The Rundown with Robin Thede” is developing a new TV series about a financial advisor.

Samuel Steinberger, Senior Technology Editor

November 7, 2018

1 Min Read
Robin Thede
Robin ThedeCopyright Thos Robinson, Getty Images

Being a financial advisor is so exciting that the profession is making its way to network TV. Robin Thede is developing a still-untitled comedy series for ABC, based on Thede’s own childhood experiences growing up poor in a trailer park, that will see the main character become a big shot financial advisor, reports Deadline.

It sounds like the advisor’s version of rags to riches, but questions remain. Will Thede make financial planning a topic of conversation among viewers? Will she work at a wirehouse? A breakaway? What tools will she have in her tech stack?

Whatever the details, it should be a funny show. Thede comes from a comedic background and hosted her own late night show, The Rundown with Robin Thede, on BET. She’ll be joined by Kay Cannon, a former 30 Rock writer-producer, who also wrote the Pitch Perfect movie franchise and created Netflix comedy series Girlboss.

“This story is a (hilarious) love letter to my family!” said Thede in a social media post announcing the news. She didn’t indicate whether her character would be fee-only or charge a commission.

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About the Author

Samuel Steinberger

Senior Technology Editor, WealthManagement.com

Samuel Steinberger is Senior Technology Editor for Informa Connect’s WealthManagement.com. In his role, Mr. Steinberger provides the publication’s wealth and financial technology coverage. 

Mr. Steinberger’s editorial insight and familiarity with technology accelerates Informa’s growth within the financial advisor and wealth management communities, providing in-depth news for advisors and financial professionals. 

Before joining Informa Connect, Mr. Steinberger produced documentaries with former CNN anchor Soledad O’Brien at Soledad O’Brien Productions (formerly Starfish Media Group). He specialized in research, shooting and editing, as well as finding distinct voices to explain topics like mental health, poverty and racial divide. 

Prior to joining Soledad O’Brien Productions, Mr. Steinberger managed multi-departmental technology projects for global legal technology leader Transperfect Legal Solutions. After obtaining his graduate degree in journalism from Columbia University, he completed his transition from technology management to media. 

Mr. Steinberger is an award-winning journalist, author and researcher who has written, edited and reported for a number of publications, including The New York Times, Financial PlanningAmerican Banker and PBS. He is founder of beverages publication Give Me Weird Drinks

Mr. Steinberger’s technology analysis and insight has been featured in several books on virtual and augmented reality. Mr. Steinberger has received awards and recognition for his reporting and research, including the American Business Media's prestigious Jesse H. Neal Award for editorial excellence.

Follow on Twitter: @slsteinberger