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Report: Former MassMutual Advisor Led GameStop ManiaReport: Former MassMutual Advisor Led GameStop Mania

Thirty-four-year-old Keith Patrick Gill is the person behind YouTube videos that lit the fuse, according to a Reuters report.

Samuel Steinberger, Senior Technology Editor

January 29, 2021

1 Min Read
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A financial advisor appears to be behind the GameStop run-up that’s captivated global financial markets this week.

Thirty-four-year-old Keith Patrick Gill is the person behind YouTube videos that lit the fuse, alongside Reddit posts from user DeepF***ingValue, that sent GameStop’s stock into the stratosphere, according to a Reuters report.

Posting as Roaring Kitty, Gill “repeatedly made the bull case for the beleaguered bricks-and-mortar retailer and shared images of his trading account profit on the stock,” according to the report.

The YouTube streamer is from Massachusetts, it added, and public records indicate he most recently worked at MassMutual and has been registered with FINRA for five years, according to BrokerCheck.

Gill is no longer working at MassMutual, according to the report, citing a statement from the firm.

While at MassMutual, Gill was reportedly involved with an initiative to “make financial education more accessible.”

About the Author

Samuel Steinberger

Senior Technology Editor, WealthManagement.com

Samuel Steinberger is Senior Technology Editor for Informa Connect’s WealthManagement.com. In his role, Mr. Steinberger provides the publication’s wealth and financial technology coverage. 

Mr. Steinberger’s editorial insight and familiarity with technology accelerates Informa’s growth within the financial advisor and wealth management communities, providing in-depth news for advisors and financial professionals. 

Before joining Informa Connect, Mr. Steinberger produced documentaries with former CNN anchor Soledad O’Brien at Soledad O’Brien Productions (formerly Starfish Media Group). He specialized in research, shooting and editing, as well as finding distinct voices to explain topics like mental health, poverty and racial divide. 

Prior to joining Soledad O’Brien Productions, Mr. Steinberger managed multi-departmental technology projects for global legal technology leader Transperfect Legal Solutions. After obtaining his graduate degree in journalism from Columbia University, he completed his transition from technology management to media. 

Mr. Steinberger is an award-winning journalist, author and researcher who has written, edited and reported for a number of publications, including The New York Times, Financial PlanningAmerican Banker and PBS. He is founder of beverages publication Give Me Weird Drinks

Mr. Steinberger’s technology analysis and insight has been featured in several books on virtual and augmented reality. Mr. Steinberger has received awards and recognition for his reporting and research, including the American Business Media's prestigious Jesse H. Neal Award for editorial excellence.

Follow on Twitter: @slsteinberger