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Interest in Investment Books Reaches Peak LevelsInterest in Investment Books Reaches Peak Levels

Americans’ interest in books about investing is up 150% over the last 12 months, according to a new analysis.

Diana Britton, Managing Editor

April 22, 2020

1 Min Read
books

As the coronavirus continues to wreak havoc on U.S. markets and the economy, Americans are seeking investment ideas and knowledge more than ever—in written form. A recent analysis by web-based financial publication Finbold.com shows that Google search queries for the phrase “investment book” reached peak popularity level during the week ending April 19.

Overall, Americans’ interest in books about investing is up 150% over the last 12 months, the publication reports. While search queries for such books fluctuated throughout the past year, interest spiked during the first week of March, according to the analysis.

Finbold.com also analyzed interest by region of the country, with folks in Massachusetts, Connecticut, Minnesota and New York expressing the highest interest in investment books.

“Notably, states like New York are having a high interest in books about investment considering that it was the first region to be hit by the coronavirus pandemic in the U.S. and the first to go into lockdown,” the analysis said. “The city of New York is largely considered the financial capital of the world thanks to the many financial institutions with headquarters in the region.”

WealthManagement.com recently polled readers about the top books that helped them the most in their investment careers. The titles included many of the most celebrated investment books, as well as titles that were new to us. The 15 books on the final list were chosen because each received multiple votes. 

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About the Author

Diana Britton

Managing Editor, WealthManagement.com

Diana Britton is the Managing Editor of WealthManagement.com, covering covering independent broker/dealers and RIAs from all angles. She's also the host of The Healthy Advisor, a podcast focused on advisor health and wellbeing. A native of Los Angeles, she now lives in Rocklin, Calif.