How Architecture & Design Can Increase Marketing Value in Commercial Real EstateHow Architecture & Design Can Increase Marketing Value in Commercial Real Estate

Joshua McClure

Good design has become a requirement in office spaces, particularly in forward-thinking cities like Austin, Boston and San Francisco. In order for a landlord to be truly competitive in these markets, they need to offer prospective tenants great architecture and interior design.

In these creative cities around the country, there is a big trend towards open space design. Open spaces are particularly desirable in the under 10,000 sq. ft. market, attracting boutique firms, creative companies and tech startups. Startups have become a large driver of new businesses in this country. Small businesses are the largest employer nationwide, and these firms sign a huge percentage of commercial office space leases. Landlords can’t afford ...