Coming of Age: The Emerging Gen Z InvestorComing of Age: The Emerging Gen Z Investor
One of the most underappreciated Gen Z personality traits - their seriousness about finances.
July 8, 2020
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Sponsored by American Portfolios
American Portfolios 
Generation Z, individuals born between 1996 and 2012, represent the most ethnically diverse and largest generation in American history, making up 27 percent of the nation’s population. They are the first generation born without knowing a world without the Internet, and with no real memory of Sept. 11, 2001.
As Gen Zers begin their journey into adulthood, they face the same challenges of previous generations … though by early indications, they may be better prepared to meet them than their elders were.
In this white paper, Coming of Age: The Emerging Gen Z Investor, we explore:
How Generation Z differs from the much-analyzed Millennial generation
Discuss strategies for building a strong financial foundation
Examine issues Gen Zers are likely to face in their 20s
Explain what they need to think about in the phases of adulthood that still lie ahead
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