5. Performance
If you live by the sword (sell performance), you usually die by the sword (performance). While performance is still important, it’s all about performance meeting expectations. This combines a number of issues; family goals, financial planning, establishing risk tolerance, tax implications, clear expectations of investment performance, every investment linked to the financial plan, communicating and reinforcing established investment expectations, liquidity and the list can go on depending upon the client. Because financial advice is so multi-dimensional, a simple question can often stimulate dissatisfaction.
Example Question – With all that’s going on in Washington, coupled with the unsettled nature of the global economy – how’s your portfolio been holding up?