Robert Sofia, chief executive officer of Snappy Kraken, explains how focusing on what clients care about is key to crafting messages that resonate.

Anthony Stich, chief revenue officer at Entrustody, explains how the right technology is the key to building a more efficient practice.

Bill Crager, co-founder and chief executive officer of Envestnet, explains how investing can bridge the gap between a person’s financial reality today and their dreams for the future.

Brian Hamburger, president and CEO of MarketCounsel and the Hamburger Law Firm, explains how firms can set themselves up for long-term growth.

Brian McLaughlin, president of Orion Advisor Technology, discusses how advisors and broker/dealers can more easily comply with SEC regulations around text messaging.

Carl Richards, chief brand officer at Elements, explains how thinking differently about planning can enable advisors to serve more of the population.

Jamie Hopkins, managing partner of Wealth Solutions at Carson Group, details the three most pressing issues for clients—and how advisors can help manage them.

Sheryl Hickerson, chief executive officer of Females & Finance, shares how companies can move past “box checking” to truly become more welcoming to women.