“The market does not care who wins. The market does not care about the horserace," said Charles Schwab's managing director covering legislation and regulation. Yet there is a laundry list of federal policies brewing that will impact advisors.

Seventy million baby boomers are preparing to pass an estimated $15 trillion in assets to younger cohorts in the next 10 years.

The commission’s rule update on advertising and marketing reaches its compliance date on Friday, and experts are warning firms to make sure they’re ready.

It's not just young people who look up advisors online.