Some advisors have the innate ability to sell their services through natural conversation; others have to make a concerted effort to master the art of affluent sales...
By applying these three steps with new affluent clients, not only will you be servicing them more comprehensively, you’ll be turbo-charging your financial advisor marketing plan.
Stephen Boswell and Kevin Nichols are coaches with The Oechsli Institute, a firm that specializes in research and training for the financial services industry. @StephenBoswell @KevinANichols www.oechsli.com
Focus on relevant keywords, providing a great mobile experience and quality content – the type of content that people, not search engines, will want to read and share.
