Referrals, client appreciation events and seminars still dominate advisor marketing tactics. And while most firms do not offer automated investment services, they do not see the "robos" as a threat to their business.

Here’s the model followed by advisors benefiting the most from referrals.

First Trust leads in thought leadership, John Harrison named president of Arkadios Capital, and ex-pats rank Singapore as the best country to live and work.

To “own your space” in the online world, it’s important to use a marketing approach to get your firm’s name out there and to differentiate your firm from the competition.

At it's fourth annual eMoney Advisor Summit, the new Advisor Branded Marketing feature took center stage.

An essential guide to networking and messaging on LinkedIn.

Long-term care rising at three times the rate of inflation, baby boomers feel more confident about retirement and advisors struggle with referrals.

Ron Carson rebrands, SunTrust expands to New York City, and your form ADV needs to have social media links.

Megan Carpenter, CEO and co-founder of FiComm Partners, and a moderator at the upcoming WealthManagement.com Executive Forum in New York City, discusses how marketing for advisors has changed and what a good marketing strategy looks like.

Only 11 percent of advisors claim to know whether their clients have pets. Doing so provides a unique emotional connection.