Hitching your brand to a breaking news or viral story can help build your business, but it has to be done right, quickly and authentically.
How financial advisors approach marketing after this pandemic will determine their success, or lack thereof, going forward.
Aldrich is the latest in a string of high-profile marketing officers in the advisory space to leave their firms over the past few months.
Keep up with digital advertising, social media and video to boost your marketing efforts.
Stephen Boswell and Kevin Nichols continue their discussion of how social media can be a great asset for advisors.
