The SEC commissioners pushed through a proposal package that would establish a best interest standard for broker/dealers and restrict brokers from using the titles “advisor” or “adviser.”
Just as HGTV did not make interior designers obsolete, robo advisors will not replace flesh-and-blood advisors, but they will provide more scalability.
In light of the firm’s difficulties in recruiting NPH advisors and the dissatisfaction of its own advisors, LPL Financial CEO Dan Arnold admits “we have a problem,” and lays out a plan for change.