The financial planning firm, founded by Peter Mallouk, launches an eight-figure national television campaign and is, for the first time, looking to buy other RIAs.
While the model may be a huge departure for LPL and set PAG apart from other OSJs, the changes bring the firm up to par with what some other RIAs are already doing for wirehouse brokers looking to build their own business.
The firm is investing in resources that enable its advisors to high-net-worth clients to handle more complex wealth management needs.
Integrated Financial Partners opened six new offices and added $900 million in assets last year.