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American Century Continues to Build Out New Fee-Based UnitAmerican Century Continues to Build Out New Fee-Based Unit

The unit, aimed squarely at fee-based advisors, has hired former WisdomTree exec Geoff Hunter as vice president, relationship director and investment specialist.

Diana Britton, Managing Editor

September 13, 2019

1 Min Read
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American Century Investments continues to build out its new unit, Avantis Investors, which will launch five equity strategies aimed squarely at fee-based advisors. The unit has hired Geoff Hunter, who most recently managed RIA and family office relationships in the Midwest for WisdomTree, as vice president, relationship director and investment specialist.

Avantis was launched in June by former Dimensional Fund Advisors executives Eduardo Repetto and Patrick Keating. The team is developing a new suite of actively managed mutual funds and ETFs based on academic research and financial science and promising diversification and low cost.

Avantis funds will be noncommissionable products targeted solely to fee-based advisors. They will not be sold directly to investors. The portfolio managers won’t try to find what securities are mispriced but, rather, will use market prices and financial science to rank securities based on expected returns.

Industry observers have said the new unit looked and felt a lot like what DFA already does.

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About the Author

Diana Britton

Managing Editor, WealthManagement.com

Diana Britton is the Managing Editor of WealthManagement.com, covering covering independent broker/dealers and RIAs from all angles. She's also the host of The Healthy Advisor, a podcast focused on advisor health and wellbeing. A native of Los Angeles, she now lives in Rocklin, Calif.