Creative Planning Picks Up $290M California RIACreative Planning Picks Up $290M California RIA
The deal with Pleasanton, Calif.-based Maxwell Wealth Strategies represents Creative Planning's first deal of 2025 and 12th in the last two years.
Creative Planning, the $345 billion registered investment advisor led by Peter Mallouk, has acquired Maxwell Wealth Strategies, a Pleasanton, Calif.-based RIA with about $290 million in client assets. This deal represents Creative Planning's 12th acquisition since January 2023 and its first of 2025.
"This acquisition marks the beginning of a transformative year ahead focused on expanding our reach and enhancing our commitment to exceptional client service. The Maxwell Wealth Strategies team has established themselves as trusted advisors through their dedication to client success," said Mallouk, in a statement.
Maxwell Wealth was founded in 2015 by CEO Eric Maxwell. The team was previously affiliated with Raymond James’ independent b/d channel, before going out on their own in 2021. They specialize in investment management, financial planning and risk mitigation.
Maxwell said the deal with Creative Planning brings additional depth and resources to his team, while allowing them to continue to provide personal attention and customized services to clients.
This follows Creative Planning’s acquisition of Krivoshein | McDaniels Financial, an RIA in Walla Walla, Wash. with $460 million in assets.
Last September, TPG Capital announced it would make a “substantial” minority investment in Creative Planning. TPG joined existing investor General Atlantic, which kept its minority stake.
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