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The Daily Brief

As Scheduled, Brinker and Orion Close MergerAs Scheduled, Brinker and Orion Close Merger

Orion and Brinker closed a multiprong deal that includes private equity investments and plans to extend tech capabilities in early 2021.

Samuel Steinberger, Senior Technology Editor

September 25, 2020

1 Min Read
Orion office logo

The merger between Orion Advisor Solutions and Brinker Capital closed on Thursday, according to an announcement. The unified TAMP now tallies $44 billion in assets and provides more than 10,000 investment advisor representatives with access to investment strategies. 

The deal closed at speed, considering the complexity of the combination. Orion’s majority owner, private equity firm TA Associates, and private equity investor Genstar Capital are both investing in the combined firm. Chuck Widger, founder and executive chairman of Brinker Capital, is also an investor and advisor of the combined business.

Orion’s Eric Clarke will lead as CEO of the postmerger business, with Noreen Beaman tapped as president of Brinker Capital Investments. 

“We are able to capture the momentum created by the increasing connectivity of technology and fiduciary advice,” Clarke and Beaman said in a joint statement. “Our complementary strengths will drive the entire fiduciary process with planning tools, guided or open-architecture investment solutions and behavioral insights.”

Orion advisors will have access to Brinker Capital Wealth Advisory high-net-worth features in early 2021, according to the announcement. Orion plans to open its tech offerings to Brinker Capital clients “around the same time.” 

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About the Author

Samuel Steinberger

Senior Technology Editor, WealthManagement.com

Samuel Steinberger is Senior Technology Editor for Informa Connect’s WealthManagement.com. In his role, Mr. Steinberger provides the publication’s wealth and financial technology coverage. 

Mr. Steinberger’s editorial insight and familiarity with technology accelerates Informa’s growth within the financial advisor and wealth management communities, providing in-depth news for advisors and financial professionals. 

Before joining Informa Connect, Mr. Steinberger produced documentaries with former CNN anchor Soledad O’Brien at Soledad O’Brien Productions (formerly Starfish Media Group). He specialized in research, shooting and editing, as well as finding distinct voices to explain topics like mental health, poverty and racial divide. 

Prior to joining Soledad O’Brien Productions, Mr. Steinberger managed multi-departmental technology projects for global legal technology leader Transperfect Legal Solutions. After obtaining his graduate degree in journalism from Columbia University, he completed his transition from technology management to media. 

Mr. Steinberger is an award-winning journalist, author and researcher who has written, edited and reported for a number of publications, including The New York Times, Financial PlanningAmerican Banker and PBS. He is founder of beverages publication Give Me Weird Drinks

Mr. Steinberger’s technology analysis and insight has been featured in several books on virtual and augmented reality. Mr. Steinberger has received awards and recognition for his reporting and research, including the American Business Media's prestigious Jesse H. Neal Award for editorial excellence.

Follow on Twitter: @slsteinberger