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The Impact of Influencer MarketingThe Impact of Influencer Marketing

Effective marketing is carrying out the right behaviors to influence people to make the right financial decisions.

Shannon Rosic - Moderator, Director of WealthStack Content and Solutions

March 22, 2023

What is the impact of influencer marketing in the financial services industry? Matt Halloran, co-founder of ProudMouth, explains why it’s not TikTok dances but instead carrying out the right behaviors to influence people to make the right financial decisions.

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About the Author

Shannon Rosic - Moderator

Shannon Rosic - Moderator

Director of WealthStack Content and Solutions, Informa Connect

Shannon Rosic is the Director of WealthStack Content & Solutions at Informa Connect. In this role, Ms. Rosic supports and drives the omni-channel growth and development of WealthStack, the fastest growing and most credible event dedicated to technology in the wealth management industry. She also serves as the market-facing representative for the group, and regularly hosts webinars, podcasts and video series.

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